This book is a must-read for anyone in the festival and special event industry. Chapters cover all aspects of organizing your special event with lots of good information on marketing and promotion. The book also includes a workbook that can be used at round-table and committee meetings.

Author: Pat Mestern
Soft Cover.
ISBN 0968964508 Publisher: CFBMC, Agriculture & Agri-Food Canada, Ottawa, Ontario, Canada  NO LONG AVAILABLE.  Might be found as good used copies on amazon.ca  or amazon.com